Actionable intelligence,

Definition of Actionable intelligence:

1. Any intelligence that can be used to boost a companys strategic position against industry peers. The acquired intelligence must be transferred into real actions which can be used to either launch a preemptive strike or prepare a counter strategy. Examples of actionable intelligence include the competitors price range, marketing budget, target demographic, advertising campaign and strengths over a companys own product. Overly aggressive attempts to gather actionable intelligence from competitors may be illegal and constitute corporate espionage. See also competitive intelligence.