Adaptive control method,

Definition of Adaptive control method:

1. Control of a system, behaviour, etc., in which adjustments are (automatically) made in response to external conditions or stimuli; frequently attributive.

2. Advertising-expense budgeting method that employs market research to estimate sales volume and profitability levels, and adjusts the budget accordingly. See also affordable method, competitive parity method, objectives and task method, and percentage of sales method.