Branch automation,

Definition of Branch automation:

1. Branch automation is a form of banking automation that connects the customer service desk in a bank office with the bank's customer records in the back office. Banking automation refers to the system of operating the banking process by highly automatic means so that human intervention is reduced to a minimum. Branch automation is also referred to as platform automation.

2. Linking the customer service desk with customer records enables branch account officers to book new loan applications directly with the bank's loan processing system, and also permits faster look-up of customer account information to answer questions on rates, new services and so on. Branch automation in bank branches also speeds up the processing time in handling credit applications, because paperwork is reduced.

3. A system that connects the customer service desk with the records of banking customers normally kept in the back office. The system reduces paperwork and improves service. It is easier to find account information for customers and process loans. Also called platform automation.

How to use Branch automation in a sentence?

1. Branch automation is increasingly useful as a way to maintain foot traffic in physical locations as trends toward mobile and e-banking continue to rise.
2. Due to ease of record retrieval, other tasks are also made more efficient, such as new account or loan applications and some teller services.
3. Branch automation allows for centralized customer service that can easily pull customer records from any bank branch.