Business-to-business marketing (B2B marketing),

Definition of Business-to-business marketing (B2B marketing):

1. The process by which businesses employ a multi-layered strategy consisting of web communications, email, media campaigns, and relationship management for the purpose of converting targeted business prospects into customers.

How to use Business-to-business marketing (B2B marketing) in a sentence?

1. The records are starting to show a trend that our business-to-business marketing plan and budget is really paying off this year.
2. The business-to-business marketing strategy was mutually beneficial as each company advertised for the other company which helped both companies substantially.
3. We were going to try some business-to-business marketing in order to test out how it worked and if it would help our company out.