Conversions

When the recipient of the marketing message completes the requested call-to-action. For example, if your marketing goal was for a user to click on an email and submit a form request, this counts as a conversion. They may vary depending on the desired goal. Clicking on a link, visiting a landing page, signing up for a newsletter, watching a video, or purchasing a product can all be classified as a conversion, depending on the purpose of your marketing campaign.

Action of the user who performs the desired action from within the ad. It can be any action, such as downloading a PDF file, filling out a form, making a purchase, clicking an ad, or calling a company. In paid ads, conversions help businesses see how well their ads are performing and whether users are interacting with them.

Meanings of Conversions

Under common law, it is a tortious act to take personal property with the intent to permanently expropriate or damage the property for the purpose of depriving the owner of the opportunity to use the property, thereby making the person responsible for the damage liable for the full value of ownership. †.
Alteration or reduction in the form or value of an offer.