Cooperative advertising,

Definition of Cooperative advertising:

1. Agreement between a manufacturer and a member of distribution chain (distributor, wholesaler, or retailer) under which the manufacturer shares a certain percentage of the members advertising and promotion costs, or contributes a fixed sum.

2. Agreement between two or more marketers with complementary products (such as cosmetics and toiletries) or different seasonal sales cycles (such as raincoats and winter coats) to promote or sell each others products with their own. Also called cooperative marketing or co-marketing.

How to use Cooperative advertising in a sentence?

1. The cooperative advertising agreement was in place and they would be working together for a certain percentage of what they earn.
2. You may want to try to get some cooperative advertising going so that your product gets marketed to many new people.
3. The board of directors was convinced that through the use of cooperative advertising they would benefit in profit and savings.

Cooperative Advertising

advertising is when the cost of advertising is shared between two or more companies.

They are usually offered by manufacturers to wholesalers or retailers to encourage them to promote their products or services.