Incremental revenue,

Definition of Incremental revenue:

1. The amount of profit associated with how many products where manufactured for one production unit. If the product costs $2 to produce and 50 products were completed, then $100 will be considered a profit.

Incremental Revenue

Additional revenue in online advertising is generally the amount of additional money received by slightly increasing the amount.

For example, increasing a campaign's CPM will gradually increase it per impression, while adding an additional ad unit will increase revenue per page.