Keyword Optimisation

The process of inserting specific keywords into specific locations in a web document (such as the title tag, meta description, and URL) to improve search engine rankings.

Literal Meanings of Keyword Optimisation

Keyword:

Meanings of Keyword:

1. Any word used as a key for a code.

2. Any word used in a reference book to refer to other words or other information.

3. A reserved word used to identify a specific command, function, etc.

4. Any word that occurs more often than usual in the text.

5. To tag with keywords, for example to facilitate the search.

Optimisation:

Meanings of Optimisation:

1. The design and operation of a system or process to make it the best it can be in some way.