Market entry,

Definition of Market entry:

1. Activities associated with bringing a product or service to a targeted market. During the planning stage, a company will consider the barriers to entry, the costs of marketing, sales and delivery, and the expected outcome of entering the market.

Market Entry

Introduction of a new product in a new or existing market. Depending on whether the product is early or late entry, a different strategy is required. The first player usually has an advantage automatically, while later manufacturers have to prove that their products are better, cheaper, etc.