Market potential,

Definition of Market potential:

1. The estimated potential demand for and sales of a commodity, product, or service.

2. The estimated maximum total sales revenue of all suppliers of a product in a market during a certain period.

How to use Market potential in a sentence?

1. There was a lot of market potential for the item and I thought that sales would be going through the roof very soon.
2. The market potential was huge with an increasing rate being observed at an accelerating rate which indicates significantly high demand.
3. The new Holiday Inn Hotel in our city was built after much research by the owners, and after they discovered the market potential of the area.