Normative influence,

Definition of Normative influence:

1. Power exerted on an individual by a reference group to conform to the groups (or generally accepted) norms of behavior.

How to use Normative influence in a sentence?

1. The normative influence in the region made for a complex marketing campaign as our customers were inundated with advertisements regularly.
2. You need to try to always be a strong and positive normative influence for your workers so they can follow you.
3. He had a great normative influence over the group and it made me a little impressed, but not that much really.