Odd even pricing,

Definition of Odd even pricing:

1. Psychological pricing is based on the belief that a particular price or price range is more attractive to buyers. This method is oddly priced (just below the equivalent number) instead of $ 50.00. Set at 49.95. Initially, the exercise was aimed at preventing money laundering by forcing cashiers to register cash (paying customers for changes) and recording such transactions. Although there is no research on this, proponents claim that consumers are only less than $ 50. See the price tag of 40 49.95 above 40.