Persona, Buyer Persona

A personal brand profile of the customer detailing typical characteristics, including demographics, income, interactions with the brand, how and why they might use that brand's products, key issues, etc. Empathy and understanding of the wants and needs of the customer customer and therefore offer that user a better product or service (and/or *sell* more products/users). this customer, more efficient!)

Literal Meanings of Persona, Buyer Persona

Persona:

Meanings of Persona:

1. Social role.

2. The character played by the actor.

3. A mask or apparition presented to the world.

4. (User Experience) An imaginary person who represents a specific type of customer or customer and is considered in designing products and services that they like.

Buyer:

Meanings of Buyer:

1. A person who makes one or more purchases.

2. (Retailer) A person who buys goods for resale in a store.

3. A person who purchases items for consumption or for use as components in the manufacture of products.

Sentences of Buyer

1. Anyone who walks through the door is a potential buyer, so confirm your presence.

2. A new supermarket buyer decided to offer a wider range of vegetarian food.