Positioning statement,

Definition of Positioning statement:

1. Written description of the objectives of a positioning strategy. It states (1) how the firm defines its business or how a brand distinguishes itself, (2) how the customers will benefit from its features, and (3) how these benefits or aspects will be communicated to the intended audience.

How to use Positioning statement in a sentence?

1. The positioning statement was made clear to all individuals involved in the project we everyone knew our plan of action.
2. I thought the positioning statement was good and we could now move forward to phase 2 of the motion and start selling.
3. You should try and file a good positioning statement so that everyone on your team knows where you are standing.